The Customer Journey to Online Purchase

 

 

The digital touchpoints differ from US to France depending on sources:

Marketing channels for small businesses in the travel industry influence the purchase decision in both countries with the same organic source as an assist interaction and at the last interaction emails and direct interaction are the best sources.

Referral, Generic and Brand searches influence the Americans’ purchase online decision at the same time compared to French whon prefered using refferal first.

 

The digital touchpoints differ from Art & Entertainment to Beauty & Fitness in Japan depending on sources:

For small Art & Entertainment industries, Japanese use emails as the first marketing channels to purchase online then the other sources and at the last interaction, social to promote their brand.

For small Beauty & Fitness industries, Japanese use social as the top of marketing channels then all the sources influence their online purchase decision such as refferal, emails etc.

 

 

A typical hotel uses social, organic source, referral, brand search, newsletters to convert lookers to bookers.

 

Social is the most important for a hotel to employ because you can communicate and interact with influencers as followers. Whatever the size of your company, you always need social contact.

 

 



 

 

People can use a dozen of screens in the decision journey.