Influencer Marketing : Isabelle Huppert

Influence Marketing: identify a small number of influencers, who will become brand ambassadors such as celebrities and relay a message on social media.

For example, Mandarin Oriental’s acclaimed collection of luxurious hotels awaits you. Perfectly located in the world’s most prestigious destinations, Mandarin Oriental welcomes you with legendary service, steeped in the values of the orient.

Thanks to its communication, the brand set up a new program called « celebrity fans » which regroups plenty of ambassador’s stars of the brand. They bring a guarantee of serious and quality by being fans such as Isabelle Huppert. As an influencer, Isabelle Huppert benefits the Mandarin Oriental Group better than 'traditional' marketing because she brings to the brand thousands of followers on social media and at the Mandarin Oriental and brings a high value to the brand.