M-hospitality

Balloon Hotel

E-spa by Mac products

Jobs descriptions - Word cloud - WordItOut

Jobs descriptions - Word cloud - WordItOut

The Customer Journey to Online Purchase

 

 

The digital touchpoints differ from US to France depending on sources:

Marketing channels for small businesses in the travel industry influence the purchase decision in both countries with the same organic source as an assist interaction and at the last interaction emails and direct interaction are the best sources.

Referral, Generic and Brand searches influence the Americans’ purchase online decision at the same time compared to French whon prefered using refferal first.

 

The digital touchpoints differ from Art & Entertainment to Beauty & Fitness in Japan depending on sources:

For small Art & Entertainment industries, Japanese use emails as the first marketing channels to purchase online then the other sources and at the last interaction, social to promote their brand.

For small Beauty & Fitness industries, Japanese use social as the top of marketing channels then all the sources influence their online purchase decision such as refferal, emails etc.

 

 

A typical hotel uses social, organic source, referral, brand search, newsletters to convert lookers to bookers.

 

Social is the most important for a hotel to employ because you can communicate and interact with influencers as followers. Whatever the size of your company, you always need social contact.

 

 



 

 

People can use a dozen of screens in the decision journey.

Influencer Marketing : Isabelle Huppert

Influence Marketing: identify a small number of influencers, who will become brand ambassadors such as celebrities and relay a message on social media.

For example, Mandarin Oriental’s acclaimed collection of luxurious hotels awaits you. Perfectly located in the world’s most prestigious destinations, Mandarin Oriental welcomes you with legendary service, steeped in the values of the orient.

Thanks to its communication, the brand set up a new program called « celebrity fans » which regroups plenty of ambassador’s stars of the brand. They bring a guarantee of serious and quality by being fans such as Isabelle Huppert. As an influencer, Isabelle Huppert benefits the Mandarin Oriental Group better than 'traditional' marketing because she brings to the brand thousands of followers on social media and at the Mandarin Oriental and brings a high value to the brand.

Job descriptions

Communication Manager corresponds with employees and external stakeholders to keep them informed of company developments. He creates strategies to increase employee awareness and to promote productivity. Externally, he communicates with the media and other interested parties to announce new products and discusses organizational changes in a way that attempts to maintain a positive image of the company.

Environmental Manager, also increasingly known as sustainability manager, is responsible for overseeing the environmental performance of private, public and voluntary sector organizations. He develops, implements and monitors environmental strategies, policies and programs that promote sustainable development. Environmental manager examines corporate activities to establish where improvements can be made and ensures compliance with environmental legislation across the organization. He has a wide remit and will review the whole operation, carrying out environmental audits and assessments, identifying and resolving environmental problems and ensuring necessary changes are implemented. He also carries out important staff training and ensures all members of the workforce recognize and understands their own contributions to improved environmental performance.